Quality Candy / Buddy Squirrel

GroupE Communications has worked with Quality Candy / Buddy Squirrel of Wisconsin, which has provided fine confections to Wisconsin and beyond since 1916, to launch a redesigned website, and provide new Internet marketing strategies. The site has an elegant design, simple navigation and robust e-Commerce capabilities.

Traffic to the site is up by 80% since the launch and website sales for the 2009 holiday season increased by 73%. Click here to visit their website.

National City - Newsletter Email Campaign

GroupE has worked with National City Bank, now part of PNC, one of the nation's largest financial holding companies, to develop highly successful email marketing as well as loyalty marketing campaigns.

A newsletter is sent regularly to their card member base, and includes timely, and informative articles and quizzes on topics of financial interest, along with special offers.

Special, targeted offers are also sent periodically which has shown to help boost response rates.

There is also a unique, companion satellite website at www.cardmembere-news.com that further promotes the brand to internal as well as external customers.

The email marketing campaigns have shown consistently higher than industry-average Open and Response rates rates, and engagement and readership remains high among National City credit card members. The companion site generates additional traffic through online searches of the articles.