Promotion One of the most important aspects of your website marketing strategy is your promotional plan for your site. You can have the best, most usable site in the world, but if no one knows it's there and you don't consistently communicate with your customers, not much is likely to happen. Recent research indicates that online customer service scored higher than customer service offered by traditional retailers*. Developing a promotional plan and 1-to-1 communication with your website users is the key. GroupE can offer a variety of traditional, as well as electronic communication services at affordable prices. Traditional Advertising Promotions Development and production of collateral materials Press releases Media planning and buying Electronic Email campaigns, (regular email and HTML) Online newsletters Ad banners Online media buying and planning Screensavers SEO & Pay-Per-Click Services At GroupE Communications, your website is only one piece of the marketing puzzle That's because we don't feel our work ends when your site goes live. We feel that it's important to work with you to achieve quantifiable online results, and we work with you until we get them! We offer many different packages to build traffic to your website including: Pay-per-click (PPC) advertising Search engine optimization (SEO) Online shopping feeds Yellow page and directory listings Online media planning SEO Package Looking for top rankings in natural search results for a particular keyword? NEW! WE CAN NOW OFFER HIGHLY EFFECTIVE ORGANIC SEARCH RESULTS ON THE FIRST PAGE OF RESULTS FOR GOOGLE, YAHOO, MSN AND ASK.COM ON A KEYWORD BASIS. WE SUGGEST CHOOSING ONE KEYWORD TO FOCUS ON AND GO FROM THERE. PRICING IS BETWEEN $50 AND $100 PER KEYWORD MONTHLY AND INCLUDES MONTHLY REPORTING. Campaigns include: Optimize your site with keywords, meta tags and content recommendations Site map creation Search engine submission Linking analysis Link building campaign Monthly report Set-up cost is separate Automatic SEO Quarterly Reports We can also offer an automatic quarterly report of up to 8 keywords with submission to the top search engines for $100 set-up fee. PPC Package Pay-per-click advertising is a great way to guarantee that your top keywords appear in the first 1-3 sponsored results on Google and Yahoo in your local market. Our current campaigns are getting great results with up to 40% conversion rates in some cases, much higher than the industry standard. Set-up starts at just $250 for up to 5 keywords. Campaigns include: Keyword analysis Media planning and buying Conversion tracking Monthly reporting and monitoring Google / Yahoo Local Program Yahoo Local and Google Maps are both leading online destinations for people seeking information about businesses in their area. Both provide free, basic information about your business when someone searches directly for your business name, keywords, or under categories in an area. GroupE can add, update or enhance your information and make sure that you are listed on Yahoo and Google Local and your information is correct. For Yahoo Local, we can now notify you if someone posts an online review of your business. For Google Maps, we can provide statistics on a monthly basis of how many users have viewed your profile information. You can also encourage satisfied customers to post reviews of your business online for your own benefit. Set-up is just $100 per local program. (*Source: Nua - University of Michigan Business)